---
title: "Butn (ASX:BUT): CEO Reveals the Embedded Finance Growth Strategy"
description: "How is embedded finance transforming the future of business lending? In this exclusive Homodeus Research webinar, Rael Ross, CEO of Butn (ASX:BUT), explains how the company is building a technology-driven platform that gives Australian businesses faster and more flexible access to working capital. The discussion explores Butn’s transition from invoice finance to a broader embedded finance model, the strategic importance of its MYOB partnership, proprietary credit technology, funding model, customer acquisition strategy, and the long-term opportunity in Australia’s growing SME finance market. Whether you’re an investor, fintech enthusiast or interested in the future of business finance, this interview provides valuable insight into Butn’s strategy, competitive advantages and key growth catalysts. Key Topics * What is embedded finance? * Butn’s business model and competitive advantage * The strategic partnership with MYOB * Invoice finance and working capital solutions * Proprietary lending technology and credit assessment * Customer acquisition and distribution strategy * Funding model and capital efficiency * Profitability outlook and future growth opportunities * Australian SME lending market * Live investor Q&A ⸻ About Homodeus Research Homodeus Research provides independent investor education through in-depth interviews with ASX-listed companies, helping investors better understand business models, industry trends and long-term investment opportunities. 🔔 Subscribe for more CEO interviews, ASX company analysis and investor education. Disclaimer: This video is provided for educational purposes only and does not constitute financial advice. Always conduct your own research and seek advice from a licensed financial adviser before making investment decisions."
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published_date: "2026-08-04T11:43:48+00:00"
modified_date: "2026-08-21T08:45:33.139Z"
thumbnail_url: "https://i4.ytimg.com/vi/OLe1BEnyLSE/hqdefault.jpg"
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source: "Homodeus Research"
---

# Butn (ASX:BUT): CEO Reveals the Embedded Finance Growth Strategy

Published 2026-08-04T11:43:48+00:00.

How is embedded finance transforming the future of business lending?

In this exclusive Homodeus Research webinar, Rael Ross, CEO of Butn (ASX:BUT), explains how the company is building a technology-driven platform that gives Australian businesses faster and more flexible access to working capital.

The discussion explores Butn’s transition from invoice finance to a broader embedded finance model, the strategic importance of its MYOB partnership, proprietary credit technology, funding model, customer acquisition strategy, and the long-term opportunity in Australia’s growing SME finance market.

Whether you’re an investor, fintech enthusiast or interested in the future of business finance, this interview provides valuable insight into Butn’s strategy, competitive advantages and key growth catalysts.

Key Topics

* What is embedded finance?
* Butn’s business model and competitive advantage
* The strategic partnership with MYOB
* Invoice finance and working capital solutions
* Proprietary lending technology and credit assessment
* Customer acquisition and distribution strategy
* Funding model and capital efficiency
* Profitability outlook and future growth opportunities
* Australian SME lending market
* Live investor Q&A

⸻

About Homodeus Research

Homodeus Research provides independent investor education through in-depth interviews with ASX-listed companies, helping investors better understand business models, industry trends and long-term investment opportunities.

🔔 Subscribe for more CEO interviews, ASX company analysis and investor education.

Disclaimer: This video is provided for educational purposes only and does not constitute financial advice. Always conduct your own research and seek advice from a licensed financial adviser before making investment decisions.

Watch: https://www.youtube.com/watch?v=OLe1BEnyLSE